branded content + partnerships
I worked within the marketing team on branded content and partnerships. I was the primary media planner for branded fielding all RFPs. Additionally, I would develop pitches for these RFPs and work with our strategists to develop our creative decks. I worked with our growth marketing team on a number of partnerships, notably event partnerships with RiotLA and the Ace Hotel. Some selected projects I led are outlined below.
Brands I have worked with at Super Deluxe include: KFC, ConAgra, Netflix, Miller Coors, Tinder, OMD Worldwide, The Ace Hotel, RiotLA, Facebook, Warner Brothers Music and more…
OMD WORLDWIDE @ CES 2018
I developed, produced and directed a livestream hosted on OMD Worldwide’s Facebook page documenting the CES Convention in 2018. Over the course of three days, HQ Trivia host Scott Rogowsky guided our interactive tour of CES, dropping by viewer-determined stalls on the floor of the conference and interviewing creators and attendees.
HALLOWEEN AT THE ACE HOTEL
Super Deluxe partnered with The Ace Hotel in Downtown Los Angeles on their halloween party in 2017 and 2018. I co-produced the event with our growth marketing team. We worked to bring our signature interactive tech games to the party (like our meme generating photobooth) and other flourishes for attendees like a secret treat room an on-site face-paint from a special effects artist.