RED BULL MUSIC FESTIVAL LOS ANGELES
The Creative Director of North American Festivals at Red Bull reached out to me to help work as her partner across the entire Los Angeles program. The job was multifaceted — developing the advertising campaign for the festival, coordinating with the internal Red Bull teams to market and publicize the show, working directly with artists and collaborators to maintain their visions when building the shows, and designing event spaces and stages themselves.
We created an incredibly diverse slate of programming: producing Rockstar Game’s first live performance of the Red Dead Redemption 2 soundtrack, throwing a day-festival with skating collective Illegal Civ, planning Red Bull’s first film festival called Center Channel and more. The gallery below illustrates the diversity in design and scale of the shows that I produced.
